Yahoo is set to acquire Hitpost, the maker of a handful of sports-centric mobile apps,
to beef up its own sports offerings on iOS and Android, say sources
familiar with the deal. The company’s team of seven or so is heading
over to join Yahoo.
The company was co-founded by Aaron Krane who learned the science
behind making social games at Slide. He wanted to marry that knowledge
with products that appealed to sports fans. The idea was that there was
an unexploited sweet spot in between freemium games like Zynga Poker and
sports media. (We hear that Krane, who shifted into an executive
chairman role from the CEO position, isn’t joining Yahoo. But Courtland Alves, who took over, is.)
Indeed, betting on sports is probably as old as sports are to human
civilization. But an analogue to this behavior hadn’t really existed on
mobile platforms.
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