Mobile Apps Fashion rent the runway Rent The Runway Begins Mobile Push With The Launch Of Its First App

Rent the Runway, the site that has been leasing designer dresses to women at a fraction of retail price since 2009, is launching its first mobile app today. With the understanding that their target customer is an on-the-go kind of woman and that usage is increasingly taking place on phones, a newly redesigned mobile site will follow next week.
“People aren’t necessarily renting because they want a designer dress,” said Rent the Runway co-founder and CEO Jennifer Hyman. “They’re renting because they’re busy, professional, and this is a seamless way to get them dressed for every occasion. We wanted to do mobile that first of all was enhancing the experience of convenience, and that you could really do on a phone.”
Read more