Tuesday, November 5, 2013

Samsung wants Android apps that stand apart, starting now

SAN FRANCISCO -- Samsung on Monday rolled out five software development kits to make it easier for developers to create apps for its various devices.
The new SDKs include one for multiscreen capabilities and another for multiscreen gaming. Samsung also streamlined its mobile SDK, released a new version of its smart TV SDK, and updated its enterprise SDK.
The SDK releases highlight Samsung's push to offer something different from all the other Android device makers. It's also part of Samsung's effort to work more closely with startups and boost its software and service offerings. The two areas have been a weakness for Samsung versus rival Apple, and the company has said it wants to build its capabilities by partnering with companies who specialize in the areas. It opened its Media Solutions Center a couple years ago to focus on software, while its Open Innovation Center will cultivate relationships with startups.
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