Locket Launches A Developer Toolkit That Lets App Publishers Push Ads To Android Lockscreens

Locket, the Android app that pays you (in tiny amounts) just for unlocking your smartphone, is today launching a toolkit for app developers that will allow them to publish their own content to users’ lock screens. That means when users see ads for apps on their phone’s screen, they can open up the app itself with just a swipe, similar to how a push notification works.
Launched this summer, Locket is an early mover in the U.S. market to bring the concept of lockscreen ads to Android users. The company competes with the likes of Seoul, South Korea-based LatteScreen, which only recently began targeting the American audience with its existing product. But Locket is already seeing some traction stateside – it recently hired Charity Sabater, formerly of Candy Crush-maker King, to lead sales, and says that it has grown its footprint to roughly 300,000 users since launching just a few months ago.
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