Free iPhone app MyTime has launched in London and is already on Apple's 'What Hot' listing on the App Store.
The app is personalised to allow the user to re-select and filter results by the type of interests and events they enjoy.
It links to iCal, so the user can select an event and see it go straight into their phone's calendar.
Events can also be shared to a user's friends, and it is updated in real-time so users do not miss out on last minute events or one day exclusives.
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