Monday, December 2, 2013

Sony's US Mobile Strategy: Whatever

Sony has dropped three new mobile devices into the US market -- its Smartwatch 2 and its Xperia Z1 and Z Ultra smartphones -- but it doesn't seem to be playing a very high-stakes game. That's possibly because it doesn't need to. "Sony is a diversified consumer electronics and digital content company," noted tech analyst Stephen Blum. "Its competitive advantage is its brand."

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