Tonight sees the return of the NBA, but along with LeBron’s continued dominance and Derrick Rose’s return, comes a new breed of technology and influence. Each team in the NBA now has access to the SportVU, a camera system so technologically advanced that it has opened the door for Big Data to invade and shape the NBA, and subsequently, the sports world.
From hardcore Fantasy sports players to casual fans of individual sports, almost everyone is aware of how stats-intensive sports are in modern times. If it’s a thing that happens, you can give it a fancy acronym and start tabulating how many times that thing took place. Baseball is the stats-heavy sport, but the NBA has been on the forefront of the digital revolution for quite awhile now — allowing clips to remain on YouTube, introducing the mobile League Pass, making a hard push into the podcasting and blogging space with the acquisition of the former Basketball Jones team, and working with TNT on a live multi-camera user-chosen view with TNT Overtime. So, it’s only right that LeBron’s league ushers in the age of data and technology.
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